
Macy's clothing that has yet to be stolen
Several Battlefield Mall clothing stores have begun moving display racks into the main area of the mall in an attempt to stimulate the struggling shoplifting industry. The new location allows frustrated thieves to easily bypass anti-shoplifting mechanisms such as alarms and watchful employees.
As a result, the stores, including Macy’s, Maurice’s, and JCPenney, are seeing a dramatic influx of theft, primarily from rebellious teenagers and middle-aged housewives.
For many stores, this is not the first attempt at bolstering dwindling shoplifting numbers. Ted Warren, manager of Macy’s, has tried numerous times to increase his store’s theft record. In October 2007, he gave heavy wool coats to each customer who entered the store, hoping that the numerous pockets and general bulkiness would encourage shoplifting. Two months later, he instructed all employees to wear blindfolds and to, when asked, explain that they were “turning a blind eye on bargains.” When questioned further on that particular strategy, the 42 year old Warren explained, “It was a catchy phrase and it didn’t make any sense. For those reasons alone, I thought it was a brilliant marketing scheme.”
The outside-store approach has proven much more effective.
“We couldn’t have asked for better results,” said Warren, whose store has seen a 60% increase in theft. “At one point, I counted six shoplifters in an hour. One young woman even managed to steal a fully clothed mannequin without a single employee noticing!”

JCPenney moved approximately half of their inventory outside in order to gain the attention of shoplifters
Local shoplifters applaud the stores’ bold new direction.
“It was just getting so hard to steal anything – even something as small as this bracelet,” explained Shirley Reynolds, 37, as she stuffed a silver bracelet and five necklaces from JCPenney into a purse she stole from Macy’s earlier in the day. She and many other petty thieves blame the dwindling shoplifting workforce on recent advances in anti-theft technology, drastically reduced prices, and an over-saturation of unnecessary employees who do nothing but “stand there and stare at you until you’re too nervous to think straight.”
Now, Reynolds walks the makeshift aisles with renewed optimism and several hundred dollars worth of stolen merchandise.
“It’s such a relief that I don’t have to hide anymore,” she said with a smile before diving under a clothing rack when she noticed an employee approaching.
Others plan on implementing similar programs to draw shoplifters to their storefronts. Sears and Hot Topic have already announced that they will be moving clothing outside of their respective stores and are instructing employees who witness any strange customer behavior to “not worry about it” and, if necessary, “cheer them on.” Furthermore, mall video game store Gamestop plans on placing dozens of PlayStation 3 consoles throughout the mall and parking lot, with each successful thief receiving an extra Dualshock 3 controller.
If stores continue to see success, more programs could follow.
